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​BrandCreation: Starting a new company? This actionable insight, can be used to craft a new or refined brand strategy to align with and support your business strategy. This tool kit includes step-by-step instructions and detailed worksheets guide you or your team through this proprietary process. 

Once completed, you will have a strategy to develop naming, taglines and a new visual identity (logo) system with professional creatives.  I believe the process outlined in this toolkit will be easy to follow for most. However, if you feel you need guidance with the steps or have difficult questions we have coaching packages available. Contact us to learn more...

Welcome to the SightCast Brand DiY Toolkits. We have been creating, building and revitalizing brands for well over 25 years. We have enjoyed working with 100’s of brands, from startups to Fortune 50 companies in consumer products, financial services, technology, healthcare and more.  We have developed proprietary methodologies to diagnose, create and focus highly relevant and differentiated brands. These DiY toolkits, are a step-by-step translation of our consulting methodology we use for our larger clients. These DiY toolkits have been developed for small business owners and marketers to follow a step-by-step methodology to create a brand strategy for your new startup; diagnose your company's brands health or rebrand/reposition your your existing company. Contact us to learn more...

​BrandDiagnostic: The outcome of this process will provide a clear picture of the current state of your brand’s strengths, weaknesses, positioning and market relevance. This actionable insight, can be used to craft a new or refined brand strategy to align with and support your business strategy. This tool kit includes step-by-step instructions and detailed worksheets guide you or your team through this proprietary process.

Once completed, I recommend using the BrandFocus DIY toolkit to craft a new brand strategy to position your brand for success in the marketplace. I believe the process outlined in this toolkit will be easy to follow for most. However, if you feel you need guidance with the steps or have difficult questions we have coaching packages available. Contact us to learn more...

Coaching 

To assist with planning and execution of the DiY Toolkits, we offer one-on-one phone/video coaching. We provide 2 hours of complimentary coaching (a $600 value) with each Toolkit. Additionally, we have prepaid packages of 3, 5, 10 hours should you require additional coaching. ​Contact us to learn more...

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​BrandFocus: Tired, dated, stagnant company?  Need to pivot? The BrandCreation Toolkit will guide you and your team through a BrandDiscovery to clearly define the issues of your company and uncover insight to your competitors and marketplace. This insight can be used to craft a refined brand strategy to align with and support your new or updated business strategy. This tool kit includes step-by-step instructions and detailed worksheets guide you or your team through this proprietary process. 

Once completed, you will have a strategy to develop naming, taglines and a new visual identity (logo) system with professional creatives.  I believe the process outlined in this toolkit will be easy to follow for most. However, if you feel you need guidance with the steps or have difficult questions we have coaching packages available. Contact us to learn more...